A Business Coaching Perspective
Communication is one of the most discussed topics in organisations, and unfortunately, one of the most misunderstood. Through business coaching and professional training, the same communication challenges consistently emerge across teams, roles, and industries.
Here are 7 communication facts drawn from real organisational experience:
Fact 1: Most communication problems are actually clarity problems
Issues rarely come from a lack of information. They arise when expectations, responsibilities, or priorities are not communicated clearly enough.
Fact 2: Leaders often overestimate how clearly they communicate
What feels obvious to one person may be unclear to another. Without confirmation and dialogue, assumptions replace understanding.
Fact 3: Under pressure, communication becomes transactional
When deadlines tighten, communication shifts to tasks and instructions, often losing context, meaning, and engagement in the process.
Fact 4: Avoiding difficult conversations creates bigger problems later
Delaying feedback in the name of harmony leads to frustration, lowered standards, and unresolved performance issues.
Fact 5: Listening is the most underdeveloped communication skill
Many professionals focus on responding rather than understanding. Active listening remains one of the strongest drivers of trust and effective collaboration.
Fact 6: Different communication styles are often misinterpreted
Differences in personality, experience, or culture can easily lead to misunderstanding when communication styles are not recognised or adapted.
Fact 7: Coaching-based communication improves ownership and performance
When leaders shift from telling to asking, communication becomes more empowering. Teams take greater responsibility and engage more actively in problem-solving.
Why These Facts Matter?
Communication challenges are rarely personal failures; they are patterns that develop over time and go unchallenged.
At Avanza Training Academy, our communication and business coaching programmes focus on building clarity, confidence, and impact in everyday workplace communication.
Effective communication is not about saying more; it is about being understood.

