Course

Higher National Diploma in Sports Management

This Higher National Diploma has been specifically designed to equip students with theoretical knowledge, understanding and the applicable skills for a successful employment trajectory within the world of Sports. The overarching aim of this Higher National Diploma is to demonstrate student’s competence in applying learnt skills, knowledge and professional development when working directly in an administrative and eventually managerial position. 

Credits

120 ECTS/ECVET

Duration

2 Academic Years

Total Learning Hours

3,000

Starting

February, 2027

Non-EU: Contact Avanza Training Academy.

Delivery

Face to face

Language

English

Avanza Training Academy is licensed as a Further and Higher Education Institution, Licence No. 2019-004.

The programme provides the required experiences to link theory to practice, developing skills and competencies as well as personal qualities and attitudes which are essential for sports management. During the course, students will be encouraged to engage in critical and reflective discussions related to the Sports sector. Furthermore, students will also be able to make use of the practical tools related to different aspects of sports and management.

Knowledge

Learners will be exposed to the theoretical and practical features of Sports Management. Students begin with an introduction the world of sports, administration and management. The guiding principles of leadership and management are presented, prior to exposing students to focused roles within the sports industry, such as; marketing, organisation strategy, sports psychology, event planning, journalism, governance and finance. As part of the entire course, students will be exposed to an introduction to research methods as part of theoretical components of the course. The research methods module provides all students with he necessary preparation to conduct small-Level 5 research projects within an existing sports organisation/facility, in view of furthering their studies to MQF Level 6 top-up courses. 

Skills

Learners will develop an awareness and understanding of the external and internal factors that affect effective management of a sports organisation, comprehend the importance and role of psychology and governance, to ensure a sustainable operation is maintained within the field of sports. 

Competencies

Learners will be able to exercise self-management within the sports industry, implement specific project and team strategies, monitor progress of change implementation and be held accountable for the needs of the organisation. In doing so, they will be competent and fully aware of the importance of people leadership and management, sport industry trends and collaborate with various departments and stakeholders. 

Target Audience & Occupation

This programme is designed for:

  • Individuals seeking a career in the sports industry
  • Professionals aiming to progress into managerial roles
  • Individuals wishing to develop expertise in sports administration and management

Placement & Research Project

Placement:

  • Practical experience within sports organisations
  • Supervised and assessed
  • Equivalent to 10 ECTS

Research Project:

  • Independent research study
  • Equivalent to 10 ECTS
  • Focused on a real-world sports management issue

Career Pathways

Career Opportunities:

  • Sports Club Management
  • Sports Marketing & Sponsorship
  • Event Management
  • Player Representation & Agencies
  • Sports Administration

Further Studies:

  • Progression to MQF Level 6 qualifications

Students who successfully complete the two-year Higher National Diploma in Sports Management (120 ECTS) can progress to Level 6 qualifications (suggested progression would be to MQF Level 6 Undergraduate Degree in Sports Management).

Total Contact hours 550
Supervised Placement and Practice hours 225
Self-study hours 1690
Assessment hours 535
Location
Lecture Location

Avanza Training Academy,
Oftec Business Centre,
1-2, Notabile Road
Birkirkara, BKR1876
Malta.

Placement is conducted in Sports Facilities across Malta.
Policies & Important Information

For further information about this programme, please contact us.

Important Links

For international students: https://www.identitymalta.com/unit/central-visa-unit/.

More information
Malta/EU Fee

€3,600

Flexi-payment terms available.

Fee per academic year for Non‑EU/Non‑EAA applicants: €7,500.

The fee for non-EU students differs.

Funding

Receive up to 70% refund with the Get Qualified Scheme.

Ready to take the next step in your career?

Enrol in the Higher National Diploma in Sports Management today and get your career moving in the right direction!

Course Modules

The programme consists of compulsory modules covering key areas of sports management.

Each module within this programme is recognised as an individual MQF Level 5 exit award.

Full completion of 120 ECTS leads to:

  • Higher National Diploma in Sports Management (MQF Level 5, 120 ECTS)

Introduction to the World of Sport Administration and Management – EQF/MQF Level 5 – 6 ECTS

  1. Manage with supervision, or assist in managing a small sport club effectively and efficiently, taking into consideration the many factors that affect such an organisation;
  2. Observe, outline and comply with the rules and regulations set out in a sport club and ensure that such rules and regulations are kept up to date as per trends in sport management;
  3. Represent a sport club in a loyal and honest manner;
  4. Monitor current trends and changes in the sports industry and manage organisation accordingly;
  5. Deal with different issues in the sport industry including ethical, political, governance and sports law issues;.
  6. Collaborate with volunteers and/or employees within a sport club and manage it effectively;
Total Contact hours 30
Supervised Placement and Practice hours 0
Self Study hours 110
Assessment hours 10
Assessment Criteria

Group Presentation (75%) & Observation & participation (25%)

Strategic Leadership in Sports – EQF/MQF Level 5 – 8 ECTS

  1. Deal with different types of tools that can be used to lead in organisations;
  2. Manage own team in an effective and beneficial manner for the success of the organisation overall;
  3. Represent the organisation or club in an effective manner;
  4. Monitor developments in the sport industry which might directly or indirectly affect the organisation;
  5. Deal with different challenges present for sport organisation leaders and find ways to overcome such challenges accordingly;
  6. Prepare or assist in the preparation of short-term and long-term challenges in the club or sport organisation;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Individual Assignment (40%), Examination (50%) & Observation & Participation (10%)

Strategic People Management in Sport Organisations – EQF/MQF Level 5 – 8 ECTS

  1. Propose different ways of implementing strategic human resource management strategies in sports organizations;
  2. Manage recruitment, retention and motivation processes effectively;
  3. Carry out tasks related to strategic people management within organizations;
  4. Comply with laws and regulations covering employment in the sports industry;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Individual Presentation (40%), Report (50%) & Observation & Participation (10%)

Principles of Sport Marketing – EQF/MQF Level 5 – 8 ECTS

  1. Manage or assist in managing marketing plan designs and research;
  2. Organise an effective communication strategy or assist in the design and development of such (including internal and external communication);
  3. Reorganise the need for market research to aid in the planning of an effective and strategic marketing plan;
  4. Monitor changing trends within the organisation;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Group Marketing Plan (60%), Individual Assignment (30%) & Observation & Participation (10%)

Strategic Sport Organisations Management – EQF/MQF Level 5 – 10 ECTS

  1. Carry out internal and external analysis to compile a strategic plan;
  2. Prepare or assist in the preparation of a strategic plan;
  3. Monitor changes within an organisation;
  4. Design different processes to carry out strategic analysis;
Total Contact hours 50
Supervised Placement and Practice hours 0
Self Study hours 150
Assessment hours 50
Assessment Criteria

Group Presentation (40%), Individual Assignment (50%) & Observation & Participation (10%)

Introduction to Sports Psychology – EQF/MQF Level 5 – 10 ECTS

  1. Manage or supervise the managing of motivation in employees within a sport organisation;
  2. Carry out tasks under pressure and perform during anxiety, arousal and stress;
  3. Manage own stress to be able to perform under pressure;
  4. Conduct stress appraisal strategies;
  5. Apply the theories of sport psychology to the industry;
Total Contact hours 50
Supervised Placement and Practice hours 0
Self Study hours 150
Assessment hours 50
Assessment Criteria

Individual Examination (50%), Individual Assignment (40%) & Observation & Participation (10%)

Research Methods in Sports – EQF/MQF Level 5 – 10 ECTS

  1. Manage research in an ethical and appropriate manner;
  2. Carry out research using different methodologies;
  3. Compile data using either qualitative or quantitative methods or both, and analyse gathering data accordingly;
  4. Carry out research using various sampling techniques;
Total Contact hours 50
Supervised Placement and Practice hours 0
Self Study hours 150
Assessment hours 50
Assessment Criteria

Final Exam (30%), research study proposal (60%)

Sports Facility Management and Event Planning – EQF/MQF Level 5 – 8 ECTS

  1. Supervise bookings and management of sport facilities;
  2. Manage or assist in the management of the resources of sport facilities effectively;
  3. Comply with the regulations set out for sporting facilities;
  4. Operate with and overcome various problems being faced in event planning;
  5. Manage and use space effectively;
  6. Carry out tasks demonstrating effective time management skills;
  7. Portray good planning and scheduling skills;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Group Work (80%) & Participation (20%)

Sports Journalism and Media – EQF/MQF Level 5 – 8 ECTS

  1. Distinguish between different theories of journalism;
  2. Identify different sources of journalism and report media;
  3. Distinguish between different ‘readers’ and ‘markets’;
  4. Assess current trends and needs in sports journalism;
  5. Examine the relevance of articles and news reports;
  6. Identify different types of sports stories;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Individual Assignment (80%) & Observation & Participation (20%)

Governance in Sports – EQF/MQF Level 5 – 8 ECTS

  1. Monitor the level of governance being practised within a given sport organisation;
  2. Comply with the rules, regulations, policies and practices stipulated by the sport organisation within which one operates in;
  3. Collaborate with the board and respect their role within the organisation;
  4. Deal with governance issues and challenges that might arise in sporting organisations
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Individual Assignment (80%) & Observation & Participation (20%)

Finance for Sports Managers – – EQF/MQF Level 5 – 8 ECTS

  1. Deal with financial statements;
  2. Provide an overview of the expenses, donations, fees, ticket pricing etc. of organisations;
  3. Be responsible for keeping the organization up to date with any financial issues and updates in the industry;
  4. Identify unnecessary expenses being incurred by the organization;
  5. Observe and comply with organization regulations and policies regarding financial management;
  6. Monitor incoming and outgoing money and monitor expenditure of the organization;
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Group Assignment (30%), Individual Assignment (60%) & Participation & Observation (10%)

Sports Psychology for Managers – EQF/MQF Level 5 – 8 ECTS

  1. Develop a collective work culture within the organisation;
  2. Deal with protests, conflicts, etc. effectively;
  3. Collaborate with team members to promote motivation, collaboration and cohesion within organisations;
  4. Manage and promote equality in the workplace;
  5. Create “helping relationships” at work;
  6. Manage and adapt to change in organisations
Total Contact hours 40
Supervised Placement and Practice hours 0
Self Study hours 120
Assessment hours 40
Assessment Criteria

Individual Examination (40%), Individual Presentation (50%) & Observation & Participation (10%)

Placement – EQF/MQF Level 5 – 10 ECTS

Students shall be receiving a hands-on experience related to the competencies outlined in all of the other modules making this programme. Students shall therefore be tested on the competencies outlined in previous modules.

Total Contact hours 0
Supervised Placement and Practice hours 200
Self Study hours 45
Assessment hours 5
Assessment Criteria

Active Participation (10%) – Students are required to contribute to group discussions in class, and to take an active part when requested to participate in in-class activities. Students are also expected to actively take suggestions and ideas from peers or teammates. Frequent questions and asking for clarifications are also expected from students. Ability to work well as an independent and group learner. Placement (80%) – Completed the 200 hours of placement whereby students are expected to put into practice the theory that they have learnt in class. Portfolio(10%) – The student is expected to present a portfolio of the work conducted during the duration of the placement. The portfolio will be assessed and marked as part of the overall mark for the placement module (2,500 words).   All modules are mandatory to qualify for this complete 120 ECTS MQF Level 5 Diploma. However, students may choose to study singular modules, at their own pace, based on a selective-modular basis. This option is ideal for those currently working within the industry, looking to up-skill in a specific area of sports, for example, events management.   Students who fail to pass/complete all mandatory units will be given exit Awards from Avanza Training Academy, detailing the specific modules achieved and the number of ECTS/ECVETs gained.  *As part of the course, students are requested to complete a work-based learning placement within a Sports organisation/facility for a total of 200 hours. All placements are arranged by Avanza Training Academy to ensure all students are provided with mentoring support from the respective organisation Owner/Manager.

 

Research Project – EQF/MQF Level 5 – 10 ECTS

  1. Manage one’s own research effectively;
  2. Collaborate with others who are crucial for the research study;
  3. Manage own and public information responsibly and properly;
  4. Manage own time demonstrating effective time management skills.
Total Contact hours 50
Supervised Placement and Practice hours 0
Self Study hours 150
Assessment hours 50
Assessment Criteria

Supervisor Observation 20%; Project 80%.

Entry Criteria

Award in Business & Communication (MQF Level 4, 60 ECTS) awarded by Avanza Academy or comparable qualifications; OR Matriculation Certification and Secondary Education Certificate holding Maths, English and Maltese at Grade 5 or better or comparable qualifications; OR Mature Students as per Avanza Academy’s Internal Quality Assurance document. Individuals applying under the clause of mature students may be asked to sit for an interview or aptitude test prior to the admission to the course.

Mode of Assessment

Assessment methods include:

  • Individual and group assignments
  • Presentations
  • Case studies
  • Written examinations
  • Research project
  • Placement assessment

Assessment is based on a mix of:

  • Formative assessment (ongoing feedback)
  • Summative assessment (final evaluation)

Learning Outcomes

By the end of this programme, learners will:

  • Understand the structure and dynamics of the sports industry
  • Apply leadership and strategic management principles
  • Develop marketing and financial strategies within sports organisations
  • Manage people, operations, and resources effectively
  • Conduct research and apply data-driven decision-making

Structure

The programme is delivered over two academic years on a full-time basis.

Learners complete 120 ECTS through a combination of taught modules, practical learning, placement, and a final research project.

The programme is structured to progressively develop knowledge from foundational concepts to advanced managerial and strategic competencies.

Grading System

The grading system is based on percentage classification:

  • Pass: 45% and above
  • Fail: Below 45%

Each module must be passed individually.

Compensation between modules is not permitted.

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