It’s important that journalists keep to the facts and maintain high ethical standards. Ethical considerations apply in sports media, just as much in the regular media, and key issues for consideration include privacy, the portrayal of women’s sports and the use of social media. A basic grounding in media law, image rights, fairness and impartiality is also given.
Emerging trends in sports media, such as the use of virtual reality, free content, and an increasing number of documentaries among others, are also given due consideration.
The course also tackles the use of technology in sports with particular reference to sports photography.