The programme provides the required experiences to link theory to practice, developing skills and competencies as well as communication qualities and attitudes which are essential for business management. During the course, students will be encouraged to engage in critical and reflective discussions related to effective business communications. Furthermore, students will also be able to make use of the practical tools related to different aspects of communication management. Knowledge: Learners will be exposed to the theoretical and practical features of Business Communication. Students begin with an introduction to Information Literacy, Academic English, prior to undertaking the role of Intra/Inter-personal skills and communication. The guiding principles of business management are presented, prior to exposing students to the role of Digital Literacy within the place of business. Skills: Learners will develop an awareness and understanding of the external and internal factors that affect effective business communication, comprehend the importance and complexity of intra/inter-personal communication. Competencies: Learners will be able to exercise self-management within the business industry, implement specific communication strategies, confidently use a myriad of tools to monitor information and digital literacies, becoming competent and fully aware of the importance of communication within business management. Target Audience & Occupation This Award is suitable for individuals who wish to work, or who are currently working within a business environment and are looking to further their knowledge. This course provides basic working knowledge of the business management sector, therefore targets individuals who wish to pursue a career in management. On completion of the Award, successful learners can apply for employment within the business management sector and will have benefited from this up-skilling learning experience. Students will be able to undertake further studies within Business Management, work towards a promotion in the current occupation and/or simply aim at personal and professional development. Successful students can progress to Level 5 qualifications on completion of this course (suggested progression would be to MQF Level 5 Diploma in Business Management).